Agile Experience Design: A Digital Designer's Guide to by Lindsay Ratcliffe PDF

By Lindsay Ratcliffe

ISBN-10: 0321804813

ISBN-13: 9780321804815

Agile improvement methodologies could have begun lifestyles in IT, yet their common and carrying on with adoption capacity there are numerous practitioners open air of IT--including designers--who have to swap their pondering and adapt their practices. this can be the lacking publication approximately agile that exhibits how designers, product managers, and improvement groups can combine event layout into lean and agile product improvement. It equips you with instruments, ideas and a framework for designing nice studies utilizing agile equipment so that you can carry well timed items which are technically possible, ecocnomic for the enterprise, and fascinating from an end-customer viewpoint. This e-book may also help you

  • successfully combine your layout approach on an agile venture and suppose like a part of the agile team.
  • do stable layout swifter via doing barely enough, simply in time.
  • use layout tools from disciplines similar to layout pondering, customer-centered layout, product layout, and repair design.
  • create winning electronic items by means of contemplating the desires of the end-customer, the company, and technology.
  • understand the subsequent wave of brooding about non-stop layout and non-stop delivery.

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Additional info for Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous

Example text

When a digital product or service is launched, it舗s the start of a new understanding of how customers interact and how they feel about the product. The live environment is the perfect place to measure and analyse how the digital customer experience is performing. With the right tools it舗s possible to quickly assess what舗s working and what舗s not. Then by using techniques such as A/B testing and multivariate testing designers can experiment with design variations, and use the results to optimise the digital customer experience.

We舗ll do just enough to get started and make informed decisions about the direction of the project. We know that the project landscape will change, so we avoid creating 舠waste舡 or stockpiling anything that could become obsolete with change. The project, and ultimately the design, is directed by both business and customer goals, to ensure that we remain focused on delivering value. Designing in this way ensures that arbitrary features or functions won舗t increase the project time, scope, or budget unnecessarily.

They舗ve taken me on a journey of agile discovery, from thinking a class was something I went to school in, to having a humble appreciation for the noble art of software delivery. Of this merry bunch, thanks in particular to Alex McNeill, Dan North, Luca Grulla, JM Domaingue, Prashant Gandhi, Jeff Patton, and my fellow experience designers Eewei Chen, Darius Kumar, and Diana Adorno. Thanks to my co-author Lindsay, who agreed to come on this journey and took it to the next level. And finally thanks to my wife, Lindsey, for the patience and understanding she舗s given me as I舗ve written.

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Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous by Lindsay Ratcliffe

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